DECEMBER 202019promotes the product through the sharing of pictures with their peers.It also helps in communicating with a growing network of people through visually appealing content, pictures and videos as well as keeping them engaged throughout.Building Relatability through ThemesDesigners have been using their imagination and skill to come up with designs capable of connecting with the audience through work-from-home themed visuals - to demonstrate how the brand can provide solutions for the current situation.Similarly, food delivery apps have come up with intriguing visuals to engage with students taking online classes and professionals working from their homes, demonstrating they can not only work/study from home but also order their favorite street food like samosa, bun makhan and kadak chai, delivered right to their doorstep. Brands have also adapted to the pandemic and have come up with social distancing messages using their products.Engaging With the ConsumerThere is a shift in consumer behaviour in the new normal. Demonstrating empathy through digital mediums is everything that a brand needs to focus on.Consumer engagement gaining importance has also resulted in designers having optimized designs from the brand's perspective in an appealing way, which not only makes the brand message clear but also engages the audiences.The Way AheadThe current situation has emerged as an opportunity for brands to deliver their message in an empathetic way through communication design. Design has been one of the primary factors for maintaining brand engagement with the audience. What is a trend today will become the new normal tomorrow.The one thing that stays constant is the need for designers to keep up with the upcoming trends so that the brand stays up to date and continues attracting audiences in newer and more creative ways.Since designers can work remotely and still deliver accurate results, they will continue to remain in demand. The industry needs desingers to create engaging content and keep up with marketing trends.The pandemic has shown a trend in brands finding new methods to keep the customers hooked especially by maintaining an emotional connection. Brands have realized the importance of effective visual communication, leading to an increase in the demand for designers (graphics, UI/UX, etc). The different ways in which brands are growing are proof that designing is one of the key ingredients for effective engagement in the new normal. If there's one thing that has been, and will continue to be, in demand during the new normal, it's creativity. Designers have been using their imagination and skill to come up with designs capable of connecting with the audience through work-from-home themed visuals
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