DECEMBER 20184The love for sport in India is moving beyond the game of crick-et and towards a wide variety of sports, resulting in the growth of viewership, participation, and sports-related activities. This has opened up new business opportunities for investors looking at the Indian market ­ from brand building and infrastructure to niche entrepreneurial ventures, emerging technologies, and services. While this passion for sports may seem timeless, the introduction of new technology in the industry is changing how sports are played, viewed, and monetized. Technology is gathering data about every second of the game, which can be analyzed to boost talent, health management as well as coaching ­ the three factors which matters most in sport. With a significant rise in celebrity endorsements for fitness and other technological sportswear, the global market for sports technology is expected to rise at a significant momentum. People are indulging in various activities to maintain men-tal and physical health due to the increased awareness about the benefits of sports and outdoor games. This in turn, is driving the expansion of the sports technology market. Furthermore, the emergence and spread of new and indigenous sports across regions is further expected to bode well for the growth of the market in the coming years. Adhering to this growth, a clutch of innovative start-ups, riding on the growing enthusiasm for sports in the country, are tapping into the in-creasingly lucrative sports tech sector in India. Entrepreneurs' some of whom are amateur sports people are setting up new businesses ranging from e-tailing sports apparel to providing analytics to improve perfor-mance. In fact, there is a considerable rise in the growth of sports tech start-ups segmented into fan insights & engagement analysis, team man-agement analysis, business operations analysis, video analysis, injury and health assessments, and others.In our current edition, we have featured a list of "10 Best Startups in Sports Solution." These startups are not only responsible for build-ing sports infrastructure, sports events, sports hospitality, training, and manufacturing and retail of sports goods but also encouraging and ena-bling the younger generation to look at sports as a viable career option. In essence, these start-ups are all set to change the sport ecosystem of the country.Do let us know your thoughts.Nandini MukherjeeManaging EditorStartups are making waves ­ Technology beyond Sports EDITOR'S NOTE Vol 4 · Issue 6 - 6 · December 11, 2018 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Hridkamal Roy Karthik Acharya Lakshmi G Swagatika Panda Sales & Marketing Rohit Raghubanshi Tapas Ranjan Mallick Editorial Queries editor@startupcity.com To subscribe Visit www.startupcity.com/subscribe Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualisers S.Sivasankar Vishnu T RSr. Manager Sales & Marketing Amrit Singhsiliconindia
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