OCTOBER 20174Over the past few years, sports as an industry especially in India has changed fundamentally. Today, sports is not just an active platform for marketing and creating branding opportunities for corporates investing in sports, but also creating value for enthusiasts across the country. Sporting leagues in India and across the world have invited valuable support and presence of corporate sector. The sports industry has indeed grown extensively -- from INR 43.7 billion in 2013 to INR 48 billion ($713 million) in 2015 and is witnessing a boom that will benefit the sports business in the years to come. Besides exercising a significant impact on the economy due to its close association with other sectors, including education, real estate and tourism, the sector is also contributing to improvements in general health and well-being of a country. Adhering to this growth, a clutch of innovative start-ups, riding on the growing enthusiasm for sports in the country, are tapping into the increasingly lucrative sports sector in India. Entrepreneurs ­ some of whom are amateur sports people are setting up new businesses ranging from e-tailing sports apparel to providing analytics to improve performance. In fact, there is a considerable rise in the growth of sports start-ups featuring events, merchandise, business and infrastructure- in the larger context of things, and by and large all of them are sharing a fair share of investments for them to be developed and recognized, both national and internationally.Recognizing the same, we have featured "10 Best Startups in Sports" in our current edition of startupcity. These startups are not only responsible for building sports infrastructure, sports events, sports hospitality, training, and manufacturing and retail of sports goods but also encouraging and enabling the younger generation to look at sports as a viable career option. In essence, the start-ups' road to sporting glory is brightly lit with an inclusive effort from all the stakeholders.Sports is Calling!!Do let us know your thoughts.Nandini MukherjeeManaging EditorThe Growth Story of Sports Start-Ups EDITOR'S NOTE Vol 3 · Issue 4-2 · September, 2017 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Ananth. V Pooja Devi Shefali Mathur Tashi Sangmo Prisila Deepshikha Singh Sales & Marketing Shashi Ranjan Garima Anand Editorial Queries editor@startupcity.com To subscribe Visit www.startupcity.com/subscribe Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2017 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran Perumal Sr .Visualiser Maitreyee Visualisers Sheethal M S Vimal Raj MSr. Manager Sales & Marketing Amrit Singhsiliconindia
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