siliconindia | | July 202119vehicle virtually into the customer's home, making the ex-perience rich with sights, sounds and the feel of the rev of the engines. Technologies like Virtual reality have the promise to deliver the vision. And of course, making your customer's digital experience better than a retail one is not a great challenge if only we top it off with the ability to customize their choices and bring it to a win-win with a flawless digital payment experience. The digital land-scape has triggered many business model transformations too in this industry. Boeing began an early trend of "asset as a service" for the jet engines they produced. Today we see this model adopted in the ride-hailing and the vehicle leasing services adopted in many urban areas where mean-ingful and positive changes are effected in the communi-ty by addressing pollution, traffic, individual safety and health concerns with a reduced total cost of convenience. On one end of the spectrum is a continued focus on inno-vation in greener and cleaner energy options by evolving more efficient Electric Vehicles, while at the other end there is a whole gamut of digital experiences which need to be planed around this nucleus such as seamless charging experience accented by engaging infotainment options to woo today's digital-savvy customers. Gone are the days when the automobile was seen merely as bare metal, to-day it is transforming itself into an infotainment device, a virtual assistant with a voice, and even my personal con-cierge, all within the comfort of my vehicle. Digital in-novation becomes the secret sauce that ties together the bare metal with the digital flavours and makes the whole concoction more sassy and attractive to a generation that thrives in the world of digital experiences. So in this era of digital innovation, the automotive industry is constant-ly challenged to see itself not only as a manufacturing or engineering business but a techno-focused business with constant investment into breaking new ground in the digi-tal landscape and pushing the limits in digital experiences. Altimetrik has been such a digital success partner for our customers in the Automotive industry, understanding their unique challenges and co-visioning the possibilities and assisting them to innovate in the digital playground. To stay on top of the game, the automotive industry has to look to the innovation of a different kind. Innovation in the Digital ecosystem
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