NOVEMBER 202119As a fund, we believe that the entrepreneur should always be in the driver's seat and as investors, we should be his mentors and advisorsour current portfolio, companies like Pharmarack, Sequretek, Smartcoin, Openapp, Open Bank are seeing massive growth. We feel sectors like cyber security, fitness, healthcare, pharma, e-gaming will see a good growth in 2021. For us at Unicorn India, we are looking for more tech solutions, which are impacting things at scale. We are looking forward to continue our track record of identifying innovative business models with faster scalability. Having been an entrepreneur yourself who built and scaled up organizations of your own, how does that experience lend to the judgment calls that you make as an investor today? What are some of the major factors you take note of about an enterprise before backing it? A. Apart from evaluating business ideas on multiple financial parameters, as you rightly said, my own experience of entrepreneur does help me in understanding the mindset of the founder. I look for certain critical personality traits like his/her ability to think fast and implement faster, vision for growth of the company, ability to not only understand his/her product but market it well among its target audience. As a fund, we believe that the entrepreneur should always be in the driver's seat and as investors, we should be his mentors and advisors who he can call upon whenever faced with a challenge. Given your years of experience in the digital media and other media sector, what are some major trends that will be seen developing in the said industry in the near future? A. Change from one size fits all to customised content - all in all move from content preferences to content creations. Other trends include, Rise of short form content; Influencer marketing being a dominant part of the marketing budgets from brands; and Big tech taking over Big media. Bhaskar Majumdar, Managing Partner
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