siliconindia | | NOVEMBER 20214People can freely interact with one another on social media, and marketers can reach out to and procure with customers in various ways. Given the numerous applications for social media, it puts an impact on both individuals and businesses. In the current scenario, social media is used by billions of people worldwide and has quickly become one of our generation's defining technologies. Recently Facebook publicized 2.38 billion monthly active users and 1.56 billion daily active users as of March 31, 2019. (Facebook 2019). In 2023, the total unit of social media users worldwide is anticipated to reach 3.29 billion, accounting for 42.3 percent of the global population (eMarketer 2018). It's no surprise that marketers have embraced social media as a marketing channel, given the massive approaching audience that spends many hours a day on various platforms using social media.Some Recent cases suggest that there are two critical aspects to the current social media marketing landscape. The first is the major and minor platforms, established and emerging, that provide the underlying technologies and business models that will comprise the industry and ecosystem. The second category is use cases, which describe how various types of people and organizations put these technologies to use and for what purposes. Most of the companies are increasing the allocation of budget for social media marketing. Marketing managers understand that consumers trust the content created by the users rather than the firm. The dominant business model across platforms has been to monetize the audience by providing advertising services to anyone who wants to reach those audiences through digital content and marketing communications. Companies have begun to embrace influencers on social media, or plan to expand their efforts in this domain, given the potential reach and engagement influencers command on social media.By2030, the possibilities for utilizing social media marketing will be limitless. New marketing trends are being introduced all the time in order to help businesses grow. The following above are a few trends that we anticipate will continue in the future. Experts predict that video content will outnumber text content on social media by 2030.Do let us know what you think. Emmanuel Christi DasEditoreditor@siliconindia.comEditorialBranching New Possibilities of Connecting with Customers Vol 10 · Issue 09 - 04 · November, 2021 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2021 Siliconmedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Visualisers Mohana Krishnan Vetrivelu Group Art DirectorAshok KumarCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Soumya JAssistant Editor Ananth VAssociate Editor Indranil Chakraborty
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