MARCH 20234Is catching CUSTOMERS attention easy? Is identifying the right PLATFORM easy? Is understanding the target AUDIENCE easy? And last but not the least, Is meeting CONSUMERS EXPECTATIONS easy?Wondering HOW? Through LinkedIn's Leadership Learning, Twitter's Influencers Tweeting, Bloggers Knowledgeable Blogging...and on & on.In today's context Whatsapp, Facebook, Instagram, Blogger, Twitter and so on are heading towards skyward. No doubt these are the most powerful platforms for any social marketer to reach, connect, convince and engage with CUSTOMERS. It is rightly said that CONSISTENCY is the most important aspect of social media marketing, to maintain this social media marketers recycle, repurpose and repost in order to gain traction with the CUSTOMERS. As a result, marketing campaigns for luxury brands consist of main factors such as customization, reputation, trendiness, interaction, and entertainment which significantly impact customers' purchase intentions and brand equity.But, to date, a lot of research on SMM is focused on consumer's behavior, creative strategies, content analysis and the benefits of user-generated content, and their relevance to creating virtual brand communities. Thus, online communities boost website traffic and bring remarkable success to the business by driving the leads and sales. And to build a strong online community manifesting consumer's behavior is indeed the most important tip which any brand owner will learn. Therefore a chain of acts like consumers value and consumers loyalty are mandatory in order to be seen and heard and most businesses use online marketing strategies such as blogger endorsements, advertising on social media sites, and managing content generated by users to build brand awareness among consumers.By pushing the limits of what's possible in technology, Social media is made up of internet-associated applications anchored on technological and ideological Web 4.0 principles, which enables the production and sharing of the content generated by users. Social media facilitates content sharing, collaborations, and interactions. These social media platforms and applications exist in various forms such as social bookmarking, rating, video, pictures, podcasts, wikis, microblogging, social blogs, and weblogs. Social networkers, governmental organizations, and business firms are using social media to communicate. In our StartupCity magazine, the following issue on Social Media Marketing startups, closely tracks the startup ecosystem from across India and we have come across a whole lot of interesting and trending updates which are gaining popularity. Do grasp our knowledge and contribution from the edition and educate us about how well our content helped you.Save TODAY & Use TOMORROW through SEARCHING & MAPPING!EDITOR'S NOTEsiliconindia Vol 8 · Issue 01 · MARCH-2023 Editorial Team Akanshah Shiwani Pradhan Samatha S. P. Sales & Marketing Nischita Prakash Editorial Queries editor@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Magazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Silicon media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2023 Silicon Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@siliconindia.comCirculation Manager Magendran PerumalGM Sales & Marketing Shashi RanjanManager - Design Prabhudutta A.R.N RayArt Manager Suanya ChakrabortyDesigner Mrigank SharmaHeena KousarAssistant Managing EditorPublisherAssistant Managing EditorAssociate EditorAlok ChaturvediHeena KousarIndranil Chakraborty
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