FEBRUARY 20174 SEPTEMBER 201647Search engines, mainly Google, have opened a world of opportunities for business to connect with their target audience online. While large scale companies do have the means to opt for highly expensive traditional marketing means such as television and radio advertising, billboards, smaller businesses depend on either low budget marketing techniques. Before Google revamped the entire business scenario and brought the digital aspect into it, running a small business was easier said than done. Today, however, it is highly lucrative to run a small business because of the low cost of marketing involved. Search Marketers are right when they say content is `King' when it comes to Search Engine Optimization (SEO). SEO stands as unrivaled king in this domain. Why? Simply because SEO is the only marketing method that can give long term results and has little to no cost at all. While businesses get busy generating great content for their target audience, there is another aspect that they tend to completely overlook. It is the aspect of how content is presented to the readers - UI/UX (User Interface/User Experience) which is an integral aspect of promoting content on the web.With the inclusion of recent updates like Hummingbird, Panda, Penguin, Pigeon and hundreds of other Google algorithms that are being tweaked on a regular basis, it becomes critical to know how users are reacting to the website User Interface. The experience that the visitors go through definitely counts when it comes to how businesses perform on Search Engines with special emphasis being on Google! Worthwhile deriving the success recipe of businesses - Search Engine Optimization (SEO), plus an intuitive User Interface (UI), plus a great User Experience (UX) that equals to profit. The SEO campaign draws visitor to the website through whatever SEO tactic happens to be the flavor of the month, and providing a clear UI that guides the visitor through the site will helps them to access the high quality content, and this feeds into a great UX, as the site proves to be engaging. Definitely, SEO is not a quick fix but a permanent one for the online marketing needs. With consistency and time, it will hardly take 6 months for a well-optimized website to reach in the top position.Do let us know your thoughts.Nandini MukherjeeManaging EditorSEO+UI+UX= Well-Served UsersEDITOR'S NOTE Vol 2 · Issue 9-1 · February 16, 2017 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Ananth. V Sujith Vasudevan Pushpita Das Sales & Marketing Ashu Sethi Garima Anand Kiran Kumar HL Samatha Editorial Queries editor@startupcity.com To subscribe Visit www.startupcity.com/subscribe Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murigheshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2017 Siliconmedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran Perumal Sr .Visualiser Maitreyee Visualiser Sheethal M S S SivasankarSr. Manager Sales & Marketing Amrit Singhsiliconindia
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