siliconindia | |NOVEMBER 20218ROLE OF AI IN RESHAPING NATURE OF ANALYTICSBy si TeamGrowing digitization has paved the way for innovation ana-lytics. The fast-paced technological ad-vancement has indeed transformed the business landscape. Technologi-cal advancement has transformed several aspects in the business arena, however, it has also aced in decision making as well. Basically, artificial intelligence is an analyt-ics tool that holds the value for the ability to analyze even the massive data devoid of human supervision. The AI could identify the patterns and anomalies that could be utilized later. However, as human-driven analytics has been in use for sev-eral centuries now, long predating the modern computer age, will the adaption of the new age of technol-ogy transform the game? Also, how could the companies be certain if their money's worth as this tech-nology is pushed into production environments?AI BASED ON CONTEXTThe fundamental factor that AI of-fers to analytics is context. When it comes to traditional analytics, the analyst was seldom a specialist in the process or system that is being analyzed. The analyst knew analyt-In focus
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