siliconindia | | September 202119personalized entertainment, halls equipped with latest technology, innovative tea breaks with more creative options are some of the common challenges that hotel faces. An increased sustainability and environmental focus is more essential in today's corporate environment than ever before, and the continuing demands of an ever more expressive population means that companies need to address their green initiatives in an open transparent manner, reduce their carbon footprint and engage in corporate social responsibility in a manner that will satisfy the communities affected.Hotels also need to stress on on-property & local experiences, as the guests look for unique experiences. They don't pay for an event just to develop business, but crave for an overall experience. Hotels have to provide more creative solutions to engage the audience. Though technology seems as a natural choice, a humane touch still goes a long way in fostering longer partnerships. There has been major share shift from traditional style events to experience based events with more focus on signature rituals. With so much competition floating around in the market, hotels have to be geared-up with innovative offerings to generate higher repeat & referral guests ratio. It is all about being more creative to give attendees an experience that they can't stop talking about. The hotels who pay careful attention to their guests' needs will be able to deliver memorable and truly transformative events. The core essence of planning an event should revolve around creating memories and should leave guests with beautiful stories. Hence, it will be good to conclude that previously, hotel event management was all about face-to-face seminars, meetings, conferences, exhibitions, and product-launches. However, with the digital revolution, the face of hotel events has changed drastically. Social, environmental and economic impacts are also now monitored to assess the overall success of events. Within the design of an event, there is now an increasing expectation of inclusivity that provides access to a diverse range of people. New trends and technologies are at the core of how marketing and audience engagement is designed and implemented. With so much competition floating around in the market, hotels have to be geared-up with innovative offerings to generate higher repeat AND referral guests ratio
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