siliconindia | | November 20208upply chain has felt most of the brunt of the global pandemic's disruptive power. Sup-ply chains for products as diverse as food, building supplies, and electronics have been stretched to their limits by unpredictable swings in both supply and demand. Manu-facturers have struggled to maintain production, and both B2B and B2C end customers have managed through shortages and out-of-stock situations. However, the good news is that innovation is thriving amid the adver-sity. Opportunities are abounded for the SCM players to hone their com-petitive edge and create new ways of doing business. To help weather the turbulence ­ and harness the upside potential of the new normal ­ Leading organizations are utilizing new tech-nologies and reshaping their work to continue fuelling the supply chain. We are seeing tech-driven innovation spreading rapidly across key areas of the $7 trillion wholesale distribution industry , from digital commerce, to planning and forecasting, to ware-housing and logistics. Distributors are also using new technology solu-tions to reimagine how they manage rebates to optimize revenue.SIN MY OPINIONHirak is renowned for his thought leadership qualities and extravagantly skilled in Oracle ERP, Practice Leadership & Consulting Practice Management, Delivery Management, Project Management, and Product Development.By Hirak Kayal, Vice President - Cloud Applications, OracleAGILE SUPPLY CHAIN WILL DRIVE THE NEW NORMAL
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