OCTOBER 20174 SEPTEMBER 201647Starting a business is exhilarating. Unfortunately, the build it and they will come theory in today's scenario is not seen holding much weight and those overnight success stories that are heard about are often the result of behind the scenes years of challenging work. Simply put, marketing is a unique challenge often times because of the limited resources, whether it's time, money or talent.In the age of globalization with advancements in information technology and increased connectivity, the realm of marketing has undergone a sea of change. Traditional marketing involved brick and mortar retail outlets, malls and multiplexes. This has now been replaced by e-Commerce - a new frontier for marketing. Increased spending on advertising, celebrity endorsements, customer-friendly websites, the plethora of products and services available online, and easy access to these through social media have re-invented marketing completely.Several startups have ventured into this space to solve problems for their users, as they believe connecting with right users is about personalised marketing at scale. As a matter of fact, startups continue to influence how we go to market, disrupting the status quo and demonstrating more efficient, more effective, more sustainable ways to connect with the customer. They help businesses build their own brand identity and a slow growth in this fast-paced competitive world that is detrimental to the businesses' health.We have identified "10 Best Startups in Sales & Marketing" in our current edition of startupcity. These start-ups help businesses embrace the web right away and attract new customers and engage the existing ones. We also recommend you to read our Cover Story on SearchNative, an Ahmedabad based prolific Social Media & Digital Marketing company that strives to offer their expertise in Digital Marketing, to push businesses into a hyper drive.Do let us know your thoughts.Nandini MukherjeeManaging EditorExperience Brand Value with Marketing Startups EDITOR'S NOTE Vol 3 · Issue 5 · October 10, 2017 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Ananth. V Pooja Devi Shefali Mathur Tashi Sangmo Prisila Deepshikha Singh Sales & Marketing Garima Anand Ashu Sethi Editorial Queries editor@startupcity.com To subscribe Visit www.startupcity.com/subscribe Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2017 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran Perumal Sr .Visualiser MaitreyeeVisualisers Sheethal M S Vimal Raj MSr. Manager Sales & Marketing Amrit Singhsiliconindiasiliconindia
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