NOVEMBER 20184Sales are the lifeblood of a business. Sales equate to revenue and revenue covers expenses. The ability of a business to cover its expenses creates stable operations and the opportunity for growth. Without sales, organizations often struggle and have a difficult time attracting talent and actually growing the business. Sales appear as the top line number of any financial document and usually give an indication as to the health of the organization.Sales are used to structure growth and scale a business. Having a good idea about the revenue capabilities attached to a single sales member and the level of support staff, account management and product development required to meet the demands of new sales creates a controlled environment. The ability to make informed decisions while managing growth effectively from an organizational standpoint is a major advantage for any business.Several startups have ventured into this space as they have understood that connecting with right users is about personalized sales at scale. They deal directly with customers, and they hear the demands and pain points associated with their niche and product or service. As a matter of fact, startups continue to influence how sales is done, disrupting the status quo and demonstrating more efficient, more effective, more sustainable ways to connect with the customer. They help businesses build their own brand identity and a slow growth in this fast-paced competitive world that is detrimental to the businesses' health.We have identified '10 Most Promising Sales & Marketing Startups' in our current edition of startupcity. These start-ups truly understand that effective selling is about stressing the benefits of products and they help discover key sales techniques from market research to overcoming objections. Do let us know your thoughts.Nandini MukherjeeManaging EditorSales Start-ups can give a Structured Growth to Businesses EDITOR'S NOTEsiliconindia Vol 4 · Issue 4 - 2 · November, 2018 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Hridkamal Roy Lakshmi G Pooja Devi Pavithra V.H Sales & Marketing Tapas Ranjan Mallick Garima Anand Editorial Queries editor@startupcity.com To subscribe Visit www.siliconindiamagazine.com/subscribe Cover price is ` 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualisers Mohana Krishnan Vimalraj MSr. Manager Sales & Marketing Amrit Singh
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