siliconindia | | August 20208Life has come to a standstill and busiest and the most buzzing towns and spots have become desolate locked down places. These are in-deed frightening times when globally all countries are shutting down amidst a worldwide pandemic.COVID-19 has attacked the global economy and brought it down on its knees. All sectors, manufacturing, agriculture, travel, financial have faced the numbing & decimating impact of Coronavirus. Social distancing, Hand sanitizing has become a crucial part in today's life.By Pooja Nagdev, Cosmetologist and Aromatherapist, Founder, INATUR Ayurveda & AromatherapyIN MYOPINIONPooja completed diploma in Cosmetology from Beaumont College of Cosmetology and holds MBA in Finance from Amity University. Her aim is developing eco-friendly skin care products which are safe to use.It goes without saying that the Beauty and Wellness industry hasn't been spared either. Companies and brands are struggling to keep their business afloat and finding a survival challenge.Most of the manufacturers have temporarily closed their facilities due to complete lockdown. Beauty products, cosmetics, and fragrances that were already manufactured and shipped are stuck in various stages of logistics. Some of these will be hit by manufacturing date and some by storage conditions.With retails and malls shut off the shelf movement of these products has also come down to zero. This means that when the markets open up, the focus will be on goods on the shelf and in stocks resulting in a lack of fresh orders for manufacturers. Some businesses will be hurt because of the effect of changing seasons on the inventory carried by them.With the closure of Salons, Beauty Clinics and even Hotels, the bulk-buying of beauty and wellness products have also come to a grinding halt. This one will have a spiralling effect on both beauty professionals and distributors/manufacturers.If the above factors were not enough, customers staying home and instructed to work from home have a tendency to reduce consumption of certain products especially cosmetics.People trying DIY - Do It Yourself measures at home for beauty and wellness is the emerging trend in this gloom. They are sticking to the basics, where cleansing plays the most important part. There has been a rising demand for preventive and safe beauty products.In these changing times, Brands will have to provide an overall package to the customers with a focus on care and product safety.CHANGES ININDUSTRY POST COVID19
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