siliconindia | | November 20199The top three television brands in India have a market share of more than 20 percent, which might reduce in the next five years and market share of these brands will increaseAvneet Singh, Director & CEOThe top-3 television brands in India have a market share of more than 20 percent, which might reduce in the next five years and market share of these brands will increase. With this, the customers will be able to get the best quality with the best of specs with affordable pricing. The best part of the competition is the price gets open. For a decade, the Indian consumers were paying 100 percent for conversion screen, which is a lot of money to spend with completion of the sale it should in-crease, and the economy should pick-up because sales and the economy move hand-in-hand.As mentioned earlier, infrastruc-ture is the key for an Indian manufac-turer. Only running social campaigns and spending a lot of money doesn't sell your product; word-of-mouth also plays a key role. If we don't have good infrastructure, then customer satisfaction decreases (which is the most important part). Only reducing the price or giving discounts doesn't help, rather it kills the market. There are brands that have never introduced TVs in their own country, but are in-troducing their TVs in India. There will be a spike in three-four months max and a year after that, the mar-ket will settle. As mentioned earlier, there have been more than 10 dozen multinational brands that launched their televisions in the country, but failed to establish themselves. By next year, there will be a lot of brand equity that will be introduced, as a lot of brands will filter-out of it be-cause as mentioned, the TV market is only 12 million sets. By the next five years, it will grow to 15-16 million sets. The technology provided by the top-3 brands or the upcoming brands is the same and the customers now have started understanding why to pay more when they can get the same at an affordable price.
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