AUGUST 20224We have witnessed a huge digital acceleration in retail during the past two years. The retail landscape has changed as a result of factors like the growing importance of artificial intelligence and machine learning, the growing demand for a seamless shopping experience, and increased levels of customisation. These trends are not just relevant to e-commerce; they are here to stay. It is becoming increasingly clear that consumers want a seamless purchasing experience across all retail platforms. For this reason, a lot of merchants are switching from a multi- and omnichannel approach to unified commerce. However, businesses must synchronise the architecture of their software and tool structures in order to deliver a really harmonic experience.This change involves separating customer-facing components from back-office operations utilising headless commerce. It is much simpler for retailers to sell their goods through many channels, such as their website, social commerce channels, and even brick-and-mortar locations, thanks to headless solutions' improved system functionality and adaptability. Companies can achieve a single source of truth with a 360-degree perspective of their consumers, improve customer happiness, and lower the risk of error in this way.Additionally, the sudden and drastic change in consumer behaviour that happened at the beginning of the epidemic helped innovators recognise that practically every aspect of retail might be rethought, from how brands interact with consumers to how products are produced and distributed. Retailers will continue to invest in machine learning and artificial intelligence in the interim to pursue efficiency and agility. Businesses will make even greater use of the advantages of employing ML for sales funnel optimization, emphasising its applicability to supply chain management. Everything is going to be upgraded, including virtual try-ons and interface payments that are $0.In particular for brick-and-mortar establishments, businesses must concentrate on satisfying the growing demands for sustainability and a seamless consumer experience. The use of machine learning and artificial intelligence, VTOs, and experiential retail will all see a rise in popularity among consumers looking for unique and tailored solutions.In the next year, less will be more.Emmanuel Christi DasSpecial EditorLess will be MoreEDITOR'S NOTEsiliconindia Vol 7 · Issue 8 - 1 · AUGUST- 2022 Publisher Alok Chaturvedi Special Editor Emmanuel Christi Das Editorial Team Monica Pallavi J Hridkamal Roy Akankha Chak Sales & Marketing Deepika S. Nischita Prakash Naik Arvind Chakaravathy Editorial Queries startupcity@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Magazine price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Silicon Media Technologies Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 Silicon Media Technologies Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comCirculation Manager Magendran PerumalVP Sales & Marketing Shashi Ranjan Art ManagerSuanya Chakraborty Manager - Design Prabhudutta A.R.N Ray Senior DesignerI. Dinesh Kumar
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