MAY 20178IN MY OPINIONBy Hari Nallan, CEO, Think Design Collaborative Pvt. Ltd.Think Design Collaborative collaborates with visionary organizations to identify, build and materialize innovative products and services. ENTERPRISE APPLICATIONS YET?IT powered enterprises have come a long way, from digitizing operations and streamlining pro-cesses in the last decade to automation, data in-telligence and resource optimization today. In this context; and being at the helm of affairs strategiz-ing enterprise UX work at my company, I have a few insights to share. At the core of it all, is using user centered design processes to define superior experiences; thereby paving way for usable and enjoyable IT experi-ences. There are many studies from the past, which indi-cate that organizations that keep their employees engaged achieve superior productivity compared to the organiza-tions that don't. In order that we achieve better employee engagement through our IT initiatives, I would recommend a few UX approaches from my experience in this domain:Place Your Users at the Center of it AllOf course, User Centered Design means exactly that! But the question is, how do we do this? It is not exactly a difficult thing to achieve, provided we have the necessary understanding in place and a com-
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