APRIL 20188ndian Retail space has been in `turbo mode' ever since the e-commerce com-panies entered the space. The e-com-merce wave has swept the consumers like never-before in India. The Wave of e-com-merce has taken the traditional Brick & Mortar retail into a completely different gamut! Tra-ditional retailers who had taken the custom-er for `granted' hitherto, with service levels, quality and the price, have now been given a harsh dose of their own medicine. The astute customer can easily make a retailer pay hefty penalties on untimely, low quality, dissatisfied goods and services by returning the same and seek an instant refund on the purchase. How-ever smart tech-savvy retailers are servicing such customers smartly, using technology and smart applications!Smart Retailers are offering their custom-ers alternate solutions, products, ways and means to shop without having to worry about the spend! Technology enables these smart By Dr. Anil Chinnabhandar (D.Litt), Senior Vice President ­ Planning & Supply Chain, Landmark Group India ­ Max RetailIN MY OPINIONIFounded in 1973, the Landmark Group encourages entrepreneurship which in turn has pioneered leading homegrown brands that are market leaders in their categories and are known to deliver exceptional value to customersTHE CHALLENGES PREVAILING IN THE OMNI RETAIL SPACE
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