siliconindia | | November 20179Development of `create your holiday' technology will also assist offline travel companies to improve their offerings and guide their customers in a better way and give prompt responsestool to link the guides with technology, this would complete the entire user experience. One can also consider adding a module to cover monument entrance fees for various monuments across the cities to give the user exact information on costs and prepay where possible. This can also get complex as lot of countries have different rates for citizens, neighboring countries and rest of the world. One will have the user to keep interface simplistic to create an attractive user experience. To work on adding several countries, the backend will have to be flexible and should be able to adapt to different probabilities. There would be several challenges in creating this tool. Technology companies should also develop user friendly mobile apps which can give richer travel experiences whilst the customer is on a tour. They can start with creating `Pass' concept so that they do away with voucher system and the pass would act as a voucher and give all necessary information to the traveler. The pass can be generated with a unique QR code to be genuine, and partners can have the tool to verify the authenticity of the QR code. The same app can be used for client feedback and updating clients. Ideally, one will have to initially study a few countries and work on developing this platform which can be used across some of the countries and after implementing the initial phase, work on expanding to different countries after making necessary changes in the backend. One will have to ensure that the front and giving user experience stays uniform. We also need to keep in mind that today the OTAs are offering so many options to the customers and have plenty of information on their portals that the user gets lost to what he should be choosing. So, one needs to concentrate and work on a simplistic user interface giving a fabulous user experience. Offline travel companies today depend on DMC for International travel or local partners/hotels to respond to their customers. Development of `create your holiday' technology will also assist offline travel companies to improve their offerings and guide their customers in a better way and give prompt responses. They can also function extremely well in the business to business (B2B) segment. If one can find a solution and crack the concept of `creating a holiday' on their platform, this will be a start of a new era in the travel technology and complete one of the missing links in the technology and offer support to offline travel companies as well OTAs.
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