siliconindia | | DECEMBER 20228GROWING GREEN BUSINESS INVESTMENTS IN ASIA & THE PACIFIC: TRENDS & OPPORTUNITIESIN FOCUSPublic concern about sustainable business practices has grown from the last few years. Going green is gradually becoming a core component of many business strategies today, ranging from retail and manufacturing to financial services. This year a report was found that compared to 2021, 62 percent of banks see environmental and climate change as an emerging risk over the next five years. Organizations would positively impact the environment while also making a profit by incorporating sustainability into decision-making. Green business practises can do more than just raise public awareness. While Asia and the Pacific have made significant progress in terms of doing business, the region requires trillions of dollars to address urgent sustainable growth challenges such as climate change, biodiversity decline, and air and water pollution. With limited public sector funds and development assistance, a much greater flow of private sector investments in environmentally sound practises and technologies, as well as greater development of green business models and jobs, is required.Pandemic Phase HighlightsIn the midst of the COVID-19 pandemic, restoring livelihoods will undoubtedly be among the priorities of Asian Development Bank developing member countries as they plan their recovery from the crisis. There are encouraging signs that green businesses and jobs will be more resilient than `business as usual'. During the first few months of the pandemic, environmental, social, and
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