siliconindia | | December 20219lower tier consumption, e-Commerce penetration (~30 percent CAGR) and a young population (~50 percent below 25). Grocery spend as a proportion of income remains high at ~ 30 percent," its analysts wrote.Zepto today operates in Bangalore, Delhi, Gurgaon, Chennai and Hyderabad, and plans to soon expand to Pune and Kolkata. To ensure instant deliveries, it has set-up a maze of over 100 dark stores across these cities that it says are optimized for fast deliveries."We are looking at a pretty crazy runrate," he stated. "In the past one and a half months, we have grown our business by 10 times. And now we are working to grow another 10 times by February or March," said Aadit.Another thing moving in the right direction for Zepto is the talent it has been able to attract in recent months. Several high-profile executives from Flipkart, Amazon Uber, Dream 11 and Pharmeasy have joined the startup.Aadit said one of the reasons why so many executives have joined Zepto is that it has enabled many who had moved from Mumbai to Bangalore to return to their home city. But the startup's aggressive growth, disciplined execution, and ambitions have made it attractive for people with similar taste, he said. "We have been able to walk the walk," he added."We are excited to double down and lead this round in Zepto (YC W21). Since Aadit and Kaivalya went through Y Combinator, we have observed that they're exceptional founders who bring relentless focus and 'Doordash-like' execution to the quick commerce model," said Anu Hariharan, a partner at Y Combinator, in a statement."They originally launched with a different model, swiftly pivoted to quick commerce in August 2021 and are now adding 100,000 new customers every week, 60 percent of them women. Their attention to detail on the logistics experience is unparalleled and this has enabled them to scale to most major metros in just five months. Simply put, we're confident Zepto will win in this space over the long-term".
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