siliconindia | | December 20178I ndia's small and medium (MSME) businesses are in-tegral to India's economic growth. The January 2017 KPMG-Google report ­ `Im-pact of Internet and Digi-tisation on SMBs in India', gives enough testimonials on how MSMEs are the backbone of our country's economic leap:· There are more than 51 million Micro, Small and Medium En-terprise sector enterprises across various industries.· For the year 2015-16, MSMEs con-tributed as much as 37.5 percent to the country's GDP.· Approximately 117 million peo-ple are employed by MSMEs; al-most 14 percent of India's working population.· The MSME sector accounts for 37 percent of the manufacturing output.Some of the challenges associated with India's MSME businesses are:· The verticals they cater to are diverse and need different expertise.· The MSMEs are remotely located.· Limited scope of growth due to technological hurdles.· Limited financial backing and inclusion.The KPMG-Google report `Im-pact of Internet and Digitisation on SMBs in India' also states that a stag-gering 68 percent of Indian SMBs are offline and only two percent of the SMBs are digitally engaged. Smart devices are playing a critical role in influencing customer decisions and behaviours. While Wi-Fi devices have become an absolute require-IN MY OPINIONHeadquartered in California, Ruckus is a wireless communication solutions company that provides secure and reliable access to Wi-Fi, and innovates across wireless and wired technology to meet industry-specific needs.SIMPLY BETTER CONNECTIONS FOR INDIA'S SMALL & MEDIUM BUSINESSESBy Srikanth Natarajan, Director - Channels & Alliances, Ruckus India & SAARC
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