siliconindia | | November 20199If they come across an ingredient they don't understand ­ they instantly look it up on the internet and evaluate if it is good or bad for their overall health. Perhaps, this is the reason why we can see the ingredients list on packaged products getting shorter and comprising of more familiar ingredients that have high nutritional value. If you want your brand to become a way of life for your consumer, the key is to tell them everything they should know about the brand and brand ethics. Today, people don't just want to know the USP of the product, they want details on what you stand for, where does your company come from, and where are you heading towards. It is important as people today make decision on emotional basis rather than judgement.Transparency can also prove to be extremely beneficial for producers of FMCG products, as it allows them to directly connect to their consumers through various platforms and address their concerns in real time. One can remove negative comments or reviews from the website but cannot stop people to talk about it. The best way out is to own-up to your mistakes and try resolve the issue. This will help build positive conversation about the brand and establish a long-lasting relation with the customers.Thus, it is clear that transparency, sustainability and growth are interlinked. In order to flourish in the market, it is important to communicate the right piece of information about the brand and values associated. When a brand is vocal about values and ethics, they gain a level of trust that is impossible the other way. Today, people don't just want to know the USP of the product; they want details on what you stand for, where does your company come from, and where are you heading towards
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