siliconindia | | March 201819Absolute Factor: Elevating Brand Contour with Integrated Communication & Strategic CounselingWhat makes a brand story live, interactive, connecting and most importantly, viral? Some consider media; others appreci-ate its content and the remaining ones credit the brand. All these factors do influence the vogue, but PR Agencies are the one bequeathing every toil. In-sight based research, innovative ma-neuver and integrated approach adds value to the scoop that becomes a trendy crowd-puller in no time. Con-gregating these characteristics in one place is Absolute Factor, a premier PR agency providing consulting, advisory and finest communication tools. The company proffers specific, realistic, time bound and measurable integrat-ed communication solutions that help clients propagate their product/service across multiple branding touch points, hence accentuating connection with target audience. Ensconced in 2009 by Rajesh Prothi (Director) with Shrishti Nan-horya & Swati Shukla on-board, this Delhi-based company doesn't over-commit its clients for accounting benefits. Instead, the go-getters work with the philosophy of under-com-mitment and over-delivery. "The effi-ciency is driven by strong expertise in strategic media relations, social media management, creative services, event management, client servicing and crisis management," avows Rajesh. Absolute Factor has recently been ac-corded with the `Gold ­ Best Global Corporate Social Responsibility PR Award' for its exceptional contribution in `Celebrating the Spirit of a Woman of Kashmir Origin' ­ an initiative by `TheCherryTree.in', the content and social media stratagem of which was strategized by Absolute Factor.Absolute & Resolute ServicingAmong its complete suite of PR ser-vices, Absolute Factor predominantly proffers strategic media management that incorporates communication strategy, media management, com-munication collateral and editorial, reviews & product placements. The company's competence extends fur-ther to digital media management (digital marketing, micro blogging, blogs and media sharing) and brand management (corporate identity de-velopment, brand strategy, research and executive training). A master of strategic counseling, Absolute Factor is a client-oriented company which works as a team with its clients and render them word-perfect advisory. Not all clients have deep knowledge of when and how to engage with media through messaging and correct com-munication tools; nevertheless, they demand for faster ROI irrespective of their industry or growth stage. Dealing all these apprehensions with zeal, the team work with utmost commitment while generating visibility through random events, crisis communication, building long term thought leadership and trust for brands. Experience & ExcellenceAbsolute Factor believes in creating healthy, honest and open communi-cations within the eco-system and follows a pragmatic approach that accommodates all clientele benefits, without costing their brand or busi-ness interest. The company has nav-igated multifarious reputed clients with this trailblazing expertise. Rajesh exemplifies its association with Tele-com Equipment Manufacturers Asso-ciation of India (TEMA), an Industry Association coveting to reach its tar-get audience i.e. Indian Government & media. He adds, "Employing right communication strategies, we re-es-tablished the communication channel between the media and TEMA that over a period of time resulted in policy changes with regard to `Preferential Market Access' (PMA) for the Indian Telecom Equipment Manufacturers". Since technology is changing the world and the world of PR & brand-ing is no exception, Absolute Factor adopts innovative measures and tech-nological advancements to upgrade professionalism and work efficiency. Open communication is what has held together the company's team that is perfectly visible in its 70 man years of experience. Rajesh avers, "We strive to nurture friendly relationships and mutual respect with our clients and employees that help in retaining in-house experience and recurring cli-ents". Augmenting its growth graph in respectable numbers, the company is certain to spread wings beyond its cluster and diversify its provisions in all aspects. 20 MOST PROMISING PR AGENCIES2018Rajesh Prothi, Director
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