siliconindia | | February 20198A s a company spokesperson, I am constantly trained and coached on what to say where and how to say it - so that the friendly journalist who has agreed to meet me will be able to derive a newsworthy snippet. I've also taken to social media in the last couple of years or so. I find that while we continue to discover and explore the medium, it allows others to discover and explore us as like-minded people, technologists, evangelists and human beings. These denominations are the foundation of traditional PR with a twist of two-way communication and opening-up yourself to critique of all kinds. With traditional earned PR, I greatly admire the way we polish our message till it shines, build real-life relationships and the gratification when finally something is published! The digital revolution has caused a storm of data, which is very good for all of us. This is especially so for my company, as we manage the world's data and help customers derive the business value from it. The change has affected our lives in the way we consume information, sift through it, and find ways to keep-up with it.Here are three changes that I have witnessed, specifically over the past seven years. 1. Crisp and genuine conversa-tions have become de' force, espe-cially in the tech industry. There is no way we can get away with liv-ing in siloes or using a dramatic `no IN MY OPINIONEVOLUTION OF INDIA PRBy Deepak Visweswaraiah, SVP & Managing Director, NetAppHeadquartered in Sunnyvale, NetApp is a hybrid cloud data services & data management company offering a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation.Deepak Visweswaraiah
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