siliconindia | | February 20194Public relations, aka PR, meant just a bridge between corporates and people in the old days. But today, PR is a must tool for reputation & crisis management. India's 2014 general election can duly be credited to bringing such change in the outlook in the country. From framing campaign policies, to organizing rallies, to even minutely teaching politicians what and how to say, PR industry is now bringing the same pitch note to the corporates also on a much deeper note than ever. With increasing responsibilities, the purview of PR has also widened beyond training the media to talk to media, which now includes even marketing, advertising, event management and more. PRs now deal with lots of data and analytics, which mean they can even act as lynchpins to device business strategies in the future. This may include the time to launch a product or a person, next business location or even business partners that will add value to their clients. While the industry's golden years yet have to come, the current phase is quite critical for the industry as many players have onboarded the game without proper know-how to run the show. With startups and SMEs extending their interaction with media to take their stories to masses, the chances for freelancers and small PR firms are bright. But their strategies will decide their future, while their clients' faith is on the industry at large. Helping not just startups and SMEs, but even the large corporate houses to find the perfect PR fix is our current issue of siliconindia `20 Most Promising PR Agencies ­ 2019'. The featured companies have devised several winning strategies for their clients that are not just unique but deep result oriented. Do read to know more about them.Do let us know what you think! Anamika SahuManaging Editoreditor@siliconindia.comEditorialBeyond Connections, Building Relations siliconindia Vol 07 · Issue 6- 1 · February 18, 2019 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Associate Editor Susila Govindaraj Editorial Team Ananth.V Archee Roy Imelda Tarzarina John Roshan Anto Shefali Mathur Sophia Rohtagi Srrayvinya OLM Sujith Vasudevan Sushruth R Trisha Pragya VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers Mohana Krishnan Siva Sankar Group Art DirectorAshok KumarNoida Ashu Sethi Garima AnandCirculation Manager Magendran Perumal Anupreethi Danila Sambit Satpathy Shashi Ranjan Tapas Ranjan Mallick
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