siliconindia | | MAY 20224 Vol 10 · Issue 08 - 02 · MAY, 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Visualisers Girisha M Rajesh R B Group Art DirectorAshok KumarCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Soumya JCopy Editor & Planner Aveek Pal ChaudhuriAssociate Editor Indranil Chakraborty Every company, irrespective of the size, relies upon its reputation for success. Public relations is a key management tool for businesses to help achieve its goals and improve its image. Although publicity has the power to reach a large audience, unfortunately it's often overlooked. Public relations is a quintessential component for building a credible brand that can be trusted by consumers for a very plain reason; it is driven by real opinions and reviews from the outside world. Since these messages do not come directly from your company, the stories that appear in the media and online are typically unbiased, well, for the better part of it. Content will never go out of fashion and still drives PR to a large extent. With the increase in consumption of content, need for generating fresh and interesting content will be a challenge to connect and engage with your varied audience. So, to stand out of the clutter PR agencies will need to have a strong and creatively focused content team, who will be able to deliver and narrate better stories through superior content by customizing and delivering to the niche media ­ both online and offline. Today, with the accelerated use of social media, both brands and agencies need to collaborate very closely on content and share interesting content to engage their audience as the dynamics of media have restricted and brought in a significant change in the consumption pattern as the time span available for today's audience to browse the content is very less.The Indian PR industry has been moving at a steady pace in the last few years, especially after some of the major global PR companies have set up their consultancies in India. While there are several estimates that are floating around about the size of the Indian PR industry, according to a reliable report, it is pegged at over Rs 2,000 crore and growing at about 12%. From legacy organizations to the newest start-ups, PR has become a trusted business partner to steer the company ahead. Let us look at what are some of the challenges that the PR industry will have to grapple with as we move into 2022. Emmanuel Christi DasEditoreditor@siliconindia.comContent, a Key DriverEditorial
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