siliconindia | | JUNE 20234Thriving in an information-rich society today, where everything is made available right at the press of a button, a click of the mouse or the flick of a page, it is actually getting challenging for businesses & marketers to reach consumers and catch their attention. In this technologically advanced and digitally-fed world, audience attention has splintered with the explosion of channels. The content marketing is on rise critically augmenting brand visibility and business significance. However, in the recent few years overcoming significant geopolitical tensions and technology evolutions, as most companies are largely adopting digital marketing mediums, PR industry too has hurled its game up propelling the online journalistic landscape. Since always known to be taking an allround accountability to entities' brand awareness and reputation management working across diverse industries, PR industry is growing and transforming profusely through a progressive shift towards digital journalism utilizing the several media platforms. This shift has prolifically boosted the `quality' aspects of contents coming up today, rather giving numbers i.e., `quantity'. Even the well-researched leadership articles are finding lot more preference on online media platforms which in turn is positively enriching PR. 2023 is expected to be a wonderful year for the PR industry unlocking growth for both- online and digital media, and being the lynchpin for businesses' larger marketing efforts. The employment of public relations managers and specialists is also expected to grow likewise other industries in the years forwarding by 6 to 8 percent through 2028, with about 24,000 more PR management and specialist jobs being added to the industry by then. There are many PR Agencies indiscriminately augmenting the PR industry's growth in India. Let us look at some of the legacy and upcoming star PR players who have up their game to serve the clients best.Do relay your thoughts on this!Mandvi SinghAssistant Editoreditor@siliconindia.com PublisherAssistant EditorAssociate EditorAlok ChaturvediMandvi SinghIndranil ChakrabortyVol 10 · Issue 08 - 02 · JUNE, 2023Editorial TeamAvinash BarikHima P. MTejaswini PManager - DesignPrabhu Dutta A.R.N RayArt ManagerSuanya Chakraborty Designer Tushar DasGM- Sales & MarketingShashi RanjanAdvertising ManagerNaveen Kumar Thuraka advertise@siliconindia.comEditorial Querieseditor@siliconindia.comCirculation Manager Magendran PerumalTo subscribeVisit: https://www.siliconindia.com/subscribe/or send email to subscription@siliconindia.comMagazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Silicon Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Publisher Alok ChaturvediCopyright © 2023 Silicon Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.siliconindiaElevate Your Business through the Proficient Brand GuidesEditorial
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