siliconindia | | July 20218FINDING THE RIGHT VENDOR PARTNERS ­ A MARKETING & COMMUNICATIONS PERSPECTIVEBy Shreya Krishnan, VP - Marketing & Communications, Anviti Insurance Brokers Based in Bangalore, Anviti Insurance Brokers is an insurance broking company specializing in the areas of Health & Benefits, Property & Business Interruption, Liability, Energy & Infrastructure Crisis Management, Reinsurance, and many others.We all work with multiple service providers in our space, the design agency, the PR firm, the digital gurus, the market researchers, the big data analysts, the printers & production folks, the content creators, copy writ-ers, and the list goes on. In the hunt for the end-to-end services partner, somewhere down the line, you real-ize that all of them are best left to what their area of expertise is. So, you end up with all of them on retain-ers or single assignments and more often than not, you end up with a not so happy experience. I have navigat-ed this route long enough and one of the primary things I have realized is to work with people you know and people you trust.Here's a quick checklist of sorts I have put together for those of you who are looking to hire a repertoire of service partners:FINDING THE RIGHT FIT· Before deciding on bringing a ven-dor partner on board, create your need list (much like a wish list, but this one defines and articulates your needs).· Plan your course of engagement ­ retainer or a project based model.· Research the market space for fitment or get recommendations from peers.· Shortlist your agencies of choice.· Make sure to get testimonials, and talk to their existing clients if possible.· Give your wish list sample tasks and vet them for their skills, quality of output, and timeliness.· Pick your best fit based on these parameters.· Figure out the direction of the relationship and set the stage for engagement.Once you have found the right partner, they are on-boarded and all set to go; you have to focus on getting the best outcomes possibleIN MYOPINION
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