siliconindia | | DECEMBER 20258In the past, an artist's success in India often depended on gallery openings, word-of-mouth recommendations, or the occasional nod from a patron. Today, success can begin with a single double-tap. Instagram has transformed from a photo-sharing app into a thriving digital gallery, an entrepreneurial incubator, and a storytelling stage all rolled into one.The platform is redefining what it means to be an artist in India, giving the next generation of creators the tools to turn their creativity into a sustainable business.Ashish Kumar, CEO, Red Dash Media, says, "Instagram is used by over a billion people every month and 90% of the users follow a business on the platform. In less than a decade, Instagram went on from being just a photo-sharing platform to a marketing giant. Consistency is the key on Instagram, interact consistently with your audience and see them grow. The best thing about social marketing is the fact that everything can be measured and adjusted by tracking your results with analytics".Turning Creativity into CommerceFor centuries, Indian artisans relied on intermediaries' dealers, galleries, and exhibitions to sell their work. Today, Instagram serves as a 24/7 global storefront. Artists can showcase their creations directly to audiences thousands of miles away, reaching collectors, enthusiasts, and buyers who may never have stepped into a local marketplace. The platform eliminates the old system of barriers and provides creators with the ability to control their story, pricing, and brand.Instagram is not only a sales channel, but an online classroom. New generation artists are being tutored to excel in e-Commerce, photography, content planning as well as branding which is a move to turn creative talent into a business savvy. The online accelerators and workshops offer practical advice, so the artisans can be sure of navigating through this intricate digital world. This integration of art and entrepreneurship is the new-era where creativity and strategy are co-located and passion can result in a lucrative long-term career.Nikul Patel, Founder & CEO, Digital Media Group of Companies, highlights, "Social Media Marketing is cheaper than any form of marketing available today. In terms of social media the most valued platforms such as Facebook Twitter and Instagram are all completely free to establish a public profile".The Power of Visual ConnectionWhat truly sets Instagram apart is its emphasis on visual storytelling. Artists no longer simply sell products, they sell experiences, narratives, and culture. The time-lapse videos of the creation, the behind-the-scenes glimpses in By M R Yuvatha, Senior Correspondent, siliconindiaEDITORIAL EXCLUSIVEHOW INSTAGRAM IS SHAPING INDIA'S NEXT GENERATION OF ART ENTREPRENEURSsiliconindia | | DECEMBER 20258
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