siliconindia | | November 20198ver the past decade, the travel and tourism industry has witnessed a major transformation. Previously, the travel sector was limited to an annual family outing is now being defined by two factors - time availability and variety of experiences. Bucket-lists are becoming increasingly goal-oriented as travelers continue to seek bespoke experiences, going beyond the traditional sightseeing. While unique experiences remain a priority, outdoor activities are now taking center stage, especially among millennial travelers with social media content as the central stimulus. Penetration of digital world is so extensive with easy on-the-go access to information, right at your fingertips. And with the advent of the digital world ­ social interaction and physical form of leisure have taken a backseat. Simply put, it disconnects us from the real world. This has opened up vast opportunities for activity-based segments like camping, trekking, hiking, theme or amusement parks, etc. Digital detox i.e. striking a balance between the digital and real-world in an environment-friendly place has increasingly become the need of the hour.Theme or amusement parks provide the much-needed fun quotient and physical engagement under one roof. Being the perfect mix of entertainment and leisure, they are being preferred as they act as a perfect getaway to break-away from the digital world while keeping real-world interactions alive. However, a complete escape from technology is inevitable. Therefore, all By Dhimant Bakshi, Joint CEO, Adlabs Entertainment Dhimant Bakshi an alumnus of INSEAD (SG) is a result oriented, motivated, lean thinking, profitability oriented professional with proven track record. His career spans over 25 years in Retail and Entertainment Businesses across organizations such as Shoppers' Stop, Future Group, Reliance Retail, Globus and Adlabs.IN MY OPINIONOGOING BEYOND THE THRILL
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