siliconindia | | March 20224A particular skill requirement is on the preference list of any or-ganization as long as it directly impacts the business' profitabil-ity. Many organizations focus on performance management and product knowledge training because they directly impact com-pany sales. But they fail to recognize the importance of soft skills, even though abilities such as communication, conflict resolution and problem-solving underlie every aspect of business operations. In every department and job role, employees must hone their interpersonal prowess to improve customer service stats and build a stronger team dynamic. Not to mention, persuade clients to seal the deal. But that's just the tip of the workforce development's iceberg. Besides, when two ostensibly qualified candidates are being inter-viewed for the same position, hiring managers have a tough time choosing. If only one of them had few soft skills to gain the edge! Soft skills are a combination of people skills, social skills, communication skills, charac-ter or personality traits, attitudes, career attributes, social intelligence, and emotional intelligence quotients that enable employees to navigate their en-vironment, work well with others, perform well and achieve their goals with complementing hard skills. Employing a workforce of creative and critical thinkers is essential for introducing fresh ideas, services and products. In fact, creative and critical thinking skills were ranked second and third on the World Economic Forum's top skills employees will need to thrive in the fourth industrial revolution.The beauty of soft skills is that they're highly transferable. Creativity, responsibility and excellent communication skills can be applied to any job. But how can HR professionals tell which soft skills need shoring-up or matter most in their workplaces? Conducting a skill or training needs assessment can be a great way to find out, and the HR team might already have much of the information it needs. There are a plethora of personality development or soft skills trainers in the country who carry years of exten-sive experience in the domain. This edition is bringing together all such coaches and trainers.Do let us know what you think. Emmanuel Christi DasEditoreditor@siliconindia.comIndia's Giant Leap in Drug DiscoveryEditorial Vol 11 · Issue 03 ·February 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Visualisers Suanya Chakraborty Group Art DirectorAshok KumarCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Soumya JAssistant Editor Ananth VAssociate Editor Indranil Chakraborty Editorial
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