siliconindia | | October 20208FEM-TECH IN THE AGE OF SUSTAINABILITY: HOW THE FACE OF FEMININE HYGIENE PRODUCTS IN INDIA IS SET TO CHANGEOpinionIN MY By Dr Diksha S Chadha, M.D., Chief Strategy and Innovation Officer, Sirona HygieneSirona is an award-winning product innovation brand, committed to solving those Intimate and Menstrual Hygiene issues for women, which are not adequately addressed in the country.Formally incorporated in 2015 by Delhi-based entrepreneur Deep Bajaj (Founder) & Mohit Bajaj (Co-Founder), Sirona is an outcome of the numerous bad experiences women around them faced in terms of basic and intimate hygiene issues. The company is widely popular for being the maker of India's first portable, disposable and highest-selling (2 million units sold) female urination device, PeeBuddy (using which women can Stand & Pee in unfriendly toilets) and Sirona Period Pain Relief Patches (India's First Herbal Feminine Pain Relief Patches). It is also the pioneer in advocating the use of sustainable menstrual hygiene products like Sirona Menstrual Cups and has also addressed other Intimate & Menstrual Hygiene concerns. Let's be honest with ourselves! Whether we agree or fret the idea that climate change is real, the overall start-up ecosystem is tilting strongly towards sustainability. Any product worth its merit will not do well in the millennial market if it remotely gets linked to environmental pollution. With the average Jane and Jaya here being well aware of her carbon footprint, green products and green marketing are leading the rally to save mother earth. Parallel to this, the world has also witnessed a growth in the Fem tech industry with new found companies focusing exclusively on new age solutions for problems faced by women in their everyday life. Dr Diksha S Chadha
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