siliconindia | | July 20198INTELLECTUAL PROPERTY: A CASH COW OR WHITE ELEPHANTBy Vivek Singh, Head - IP Filing & Prosecution, Sagacious ResearchA Management graduate from the BRIDGE School of Management, Vivek has over a decade experience in the IP realm, during which he was associated with Ranbaxy Laboratories, Inttl Advocare, and 1mg, and also served as the Deputy Director ­ IPR at FICCI.in my opininonD o you perceive IP as an expenditure in your annual budget and take it as something which is beyond the reach of a budding enterprise? With respect to your innovation, do you also face a constant dilemma of whether to opt for IP protection or not? If you are sailing in the same boat, then this article would broaden your horizon and change your perception towards IP.Interestingly, decades ago, commercial power and thus the wealth was primarily in the hands of capitalists. But the time has changed, and has observed a shift of commercial power from tan-
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