JULY 20249completely free from harsh chemicals in order to rise the consumer demand and desires for healthy options. Through procuring the sources and ingredients for organic and sustainable farms for their products, they ensure that their products are safe for people as well as for the planet. As they are perfectly meeting the demands of clean and wholesome food supporters and enthusiasts around the world, these startups are gaining maximum momentum and achieving a competitive edge in the market. Technological Disruption: The inventive startups in the organic food sector are harnessing the advanced technology to make sure the integration of transparency and traceability in the supply chain. Inventive technologies like Internet of Things (IoT) and block chain are utilized by this startups to track the lifecycle of food-from-farm-to-table, offering the consumers with inclusive information about the originality of the source and validity of their food. To ensure the traceability and transparency for building consumer trust, they leverage Artificial intelligence to provide detailed insights on the journey of farm-to-table of their products. Moreover, the precision technological advancements in agriculture such as sensors and drones are streamlining the farming practices through optimizing the usage of resource and monitoring the health of crops. This leads to resulting in greater yields and better quality produce.D2C Models: Most of the organic food startups are adopting and implementing the D2C models in their business, in order to surpass the limit in the conventional retail channels and stores. This strategic approach cuts down the costs and permits the startups to construct a healthy and stronger relationship with their users by offering tailored services and products that fosters loyalty and trustworthiness for the brand. By crossing over the crowded retail stores, the organic food startups are constantly embracing benefits the D2C models to maximize their ability to power up the product quality and relationship among consumers. As it offers the direct connection and interaction with customers, it enables them to respond the feedback of the customers rapidly and enhance customer loyalty and satisfaction."The market is expected to see a surge owing to changing consumer behavior and better supply channels. With the flawless system in place, the industry is sure to attract more budding players who will help the industry to meet the growing demands of the consumers in the country and beyond", - Rishabh Chokani, Founder & CEO, Naturevibe Botanicals.Innovations in Products: The reason behind the huge emergence and success of organic food startups is that they are constantly disrupting the market by experimenting and introducing new products and techniques for food processing to cater the expanding demands of tastes and preferences of users. In essence, they are pioneering with novel offerings such as organic beverages, snacks, supplements, ready to eat meals and many others, where day by day their categories are expanding and accessibilities are unleashing.SC COLUMN
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