siliconindia | | August 202119test-preparation vertical in edtech was able to address the requirements of the students who are highly competitive and serious as compared to regular learning streams and the same has resulted in high-engagement and retention.The vertical has democratized the test-preparation market by providing access to all students across India through their novel concept of making content available in regional languages through innovative applications and the same has helped them effectively penetrate to tier-II & III towns. Moreover, for those in remote areas with low internet access, edtech companies in the test-preparation vertical have come out with innovative and affordable offline products that have truly contributed towards building a level-play ground for entrance examination aspirants across the country. The test-preparation vertical thus has emerged as a game-changer in the industry by making learning for entrance examinations both inclusive, affordable, and innovative. It has provided students with the concept of study anywhere, anytime in the language of their choice and the same has increased its reach and has an impact. The availability of regional languages has resulted in its penetration to tier-II & III cities. Edtech companies that operate in the sector have launched offline products that made it possible for students in rural areas with less or no internet coverage to use the facility to experience high-quality learning to ensure success for themselves. The growth of the test-preparation vertical is all set to change the face of edtech; which till now has focused on education and skill-development through innovative and personalized formats whereas test-preparation is focused on providing employable-skills and access to a career. With more than 4,450 edtech start-ups, the test-preparation vertical by itself projected to grow to $515 million by the end of 2021, and with initiatives of the government in Information and Communication Industry (ICT) such as Swayam, Swayam-Prabha, National Digital Library, e-Yantra, and Virtual Labs, it can safely be assumed that edtech in India is poised to scale greater heights and set a model to the world. Edtech has already disrupted the traditional education system in India, has provided innovative solutions to impart competencies of creativity and critical thinking and personalized learning spaces online
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