NOVEMBER 20184The online renting market is all set to change the way we consume goods and services. The global sharing economy was worth $3.5 billion in 2012 and, growing at around 140 per cent CAGR, the industry touched $115 billion in 2016, according to Guru Malladi, Partner at EY, Strategy, Innovation and Digital. As per a PWC report, the rental market will touch $335 billion by 2025 globally. While renting house was a common phenomenon, consumers nowadays are even opting to rent cars, instead of purchasing these. The total market size for India's rental businesses is hard to ascertain as many categories remain fragmented. But experts cumulatively peg three of the top segments ­ furniture, electronic appliances, and motorbikes ­ at over $1.5 billion. The trend is seen more among the young population - thanks to the boom in rental start-ups in the country. A horde of such start-ups have mushroomed in India in the past few years, letting users rent, use and return products at low as five percent of product's actual cost and for any duration.With the rent market now booming, many of these start-ups have adopted various business models and market strategies to get ahead of the curve. While some own all the items they rent out, others source products from third party providers. Interestingly, these start-ups are backed by marquee investors. With the market offering exponential growth the start-ups are constantly streamlining operations and making the process much more customer friendly.In our current edition, we have featured a list of "10 Most Promising Online Rental Service Providers". The list consists of new age start-ups that are exploring endless possibilities in the segment and making renting a time-saving and convenient activity for all. We also recommend you to read our cover story on SabRentKaro, one of the pioneer Market Place IT companies in India that offers an end-to-end platform to both list and rent products with a built-in e-commerce facility. Do let us know your thoughts...Nandini MukherjeeManaging EditorStart-ups are Revolutionizing the Online Renting MarketEDITOR'S NOTEsiliconindia Vol 4 · Issue 4 - 2 · November, 2018 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Hridkamal Roy Lakshmi G Pooja Devi Pavithra V.H Sales & Marketing Abinas Patnaik Ravi Kalgi Editorial Queries editor@startupcity.com To subscribe Visit www.siliconindiamagazine.com/subscribe Cover price is ` 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualisers Mohana Krishnan Vimalraj MSr. Manager Sales & Marketing Amrit Singh
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