siliconindia | | August 20219are helpful if you want people to go to any of your external e-commerce websites while feed posts help in keeping you up in the discover tab of Instagram.You also need to establish a rhythm while posting these as you can't post all at once.3. Create an Aesthetic profileBeauty always sells. It's an age-old marketing tactic but still works well. You attract people based on how aesthetically pleasing your profile looks to them. It makes them click and follow you.To create one such profile, you can decide on a color scheme that resonates with what you are trying to sell. Whatever you post, shouldn't mismatch. There should be color coordination among the posts. For example, if you are going for monochrome, then don't go for too bright colors. Or if you want pastels, make sure you use only those for your posts.You can also hire a graphic designer for this purpose as they will help you make a brilliant post, keeping in mind the aesthetic appeal of the profile.4. Post quality contentThis goes without saying that to attract the right people, you need to post the right content. You can't just go ahead with posting anything just to post something. It should be of quality and tend to the needs of your target customer.There are social media marketers available for this very reason. They help in identifying the needs of the customers and bridge the gap between the business's content and customer's expectations by applying the right marketing tactics.Posting quality content also includes writing great captions. It should be witty yet relatable. You can also include relatable and trending hashtags in the post to make them easily available to people interested in your niche.5. Engage with your communityCustomer is always the king when it comes to business. While content matters the most, especially when you are dealing with people on a platform that's flooded with a variety of the same every day, there are some other factors that you need to consider too. Engaging with your community of people should be the topmost priority of any small business trying to make it big on Instagram.This engagement can be in the form of free giveaways, questionnaires, polls on stories or simply responding to them in the comment section. With the live feature of Instagram, you can even give a face to your business and talk to them freely about their needs and expectations from your business.This is important as it makes them feel they are valued by you and would probably return to you.CONCLUSIONSmall businesses take time to grow but Instagram has made it possible for them to accelerate their growth. It has helped them reach their target audience with ease, all they need to do is take the right steps to grow organically on this social media platform.
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