siliconindia | | August 20214The Indian Printing Industry has constantly evolved for the last 15 years. The rise of online media has given operators in printing-related industries fierce competition over the last decade. Printers are now building websites to offer their customized print services across the globe and across the product range, right from customized t-shirts, jerseys, shoes to business cards, brochure and flyers to anything on designing and printing. As margins are shrinking and printing costs continue to rise, more and more print service providers are implementing online web to print shop to cut down on internal expenses and increasing profit margins. Some people believe print marketing is dead, and that digital marketing is the new normal. However, the print industry is alive and kicking. If anything, print marketing keeps improving as technology progresses.Besides, online printing services make it easy for anyone to order any type of printed product, from personal wallet pictures and canvas wall art to business cards and wedding invitations, all from the convenience of their phone or laptop. Aside from convenience, online printing services can turn anyone into a professional artist. Almost all providers offer premade templates with artistic combinations of text, images, and layout. Additionally, most offer users the option to work with professional designers to create a polished finished product. In terms of B2B market, the growing demand for sustainable printing, development of packaging and textile industries worldwide, and a reduction in per unit cost of printing with digital printers are expected to drive the growth of the digital printing market.Thanks to internet, printing industry is revived and flourishing. This edition is dedicated to the online printing community that has significantly strived to not just innovate, but breathe life into the once seemingly dying industry.Do let us know what you think. Emmanuel Christi DasManaging Editoreditor@siliconindia.comEditorialIts Alive and Kicking! Vol 10 · Issue 04 - 01 · August, 2021 Publisher Alok Chaturvedi Managing Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Avinash Roy Mandvi Singh VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2021 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers Mohana Krishnan Vetrivel S Group Art DirectorAshok KumarNoidaAshu Sethi Garima Anand Circulation Manager Magendran PerumalAnupreethi Danila.D Chander Thyagaraj Felisha Rita siliconindia Correspondents Sambit Satpathy Subhadarshani Mohanty
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