JULY 20184siliconindia | | November 2015123siliconindiaEasy availability of a wide product range at one place and improving logistic services offered by companies are believed to fuel India's online grocery market over the next five years. According to a recently released TechSci Research report, "Online Grocery Market in India By Product Type, Consumer Behaviour, Competition Forecast and Opportunities, 2011 ­ 2021", the online grocery market in India is projected to grow at a CAGR of 55 percent during 2016 - 2021. Over the last couple of years, consumers are seeing that online grocery provides some extra benefits over going to kirana stores (independent small grocers) or store-based retailers' outlets. The increasing adoption of online grocery stores is predominantly due to a large base of young consumers ­ forming majority of the workforce with long unpredictable working conditions. Also, the availability of multiple payment methodologies such as online banking, credit cards, debit cards, and cash-on-delivery have meant that it is convenient for urban Indian consumers to shop online while saving both time and money. Online retailers are competing with kirana stores that provide quick (often within an hour) home delivery and credit to neighbourhood consumers.Several start-ups are opening online grocery stores to serve consumer's demand of grocery and at the same time providing them advantage of home delivery and relaxation from standing in long billing queues. Currently, most of the online grocery stores are located in Metro and Tier-I cities, but with increasing incomes and urbanization, they are slowly expanding to Tier-II cities as well. To remain competitive in the market, an increasing number of e-grocers are strategically targeting these markets to increase their footprints in the country.Identifying such forward-looking start-ups, our current edition features "10 Best Startups in Online Grocery." These start-ups are spending heavily on digital marketing to increase their visibility and consumer awareness. We also recommend you to read our Cover Story on Bhimart, India's first proximity-based shopping app that aims to market quality branded products to support a chain of hypermarkets, discount department stores, and grocery stores throughout Bangalore. Do let us know your thoughts.Nandini MukherjeeManaging EditorStartups are Likely to Maintain their Dominance in the Online Grocery Market through 2021EDITOR'S NOTE Vol 4 · Issue 1 - 1 · July, 2018 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Lakshmi G Pooja Devi Shefali Mathur Tashi Sangmo Chandrika P Patra Deepshikha Singh Sales & Marketing Tapas Ranjan Mallick Garima Anand Editorial Queries editor@startupcity.com To subscribe Visit www.siliconindiamagazine.com/subscribe Cover price is ` 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualisers Sivasankar SuanyaSr. Manager Sales & Marketing Amrit Singh
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