AUGUST 20194 Vol 5 · Issue 2 - 1 · August 01, 2019 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Aparna Roy Lakshmi G Monica Pallavi J Sales & Marketing Ashu Sethi Arya Editorial Queries editor@startupcity.com To subscribe Visit www.siliconindia.com/subscribe Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualisers Mohana Krishnan S.SivasankarSr. Manager Sales & Marketing Virupakshi PattarIndia is moving towards improved age and gender parity among online gamers. The majority will continue to play on mobile devices in 2021. Online gaming market realized impressive volumes with 120 million online games and market value estimated at 290 million USD in 2016. According to a report by Nasscom, India's mobile games market is expected to reach 628 million users and be worth $1.1 billion by 2020, up from $290 million in 2016. Among all the emerging markets, India is the largest in terms of downloads with over 2.8 billion game downloads in the first half of 2018.The key driver of market volume is the proliferation of low cost smartphones amongst urban and rural population. The monetisation is realized through revenue streams like in-app purchase, pay per download, subscription service by gamer and in-app advertisement, incentive based advertisement by ecosystem. With the demand for games on an upward curve and popularity integrated in the culture, the country now has more than 250 game development companies, up from a mere 25 in 2010, with at least two start-ups coming up every month. New games with improved quality and graphics, enhancement of gaming experiences with OEMs launching affordable devices for gaming, and more importantly with a larger appetite for gaming in India, new start-ups are entering wisely picking their niches and genres to compete on an equal footing with global companies who have an end-to-end development studios, and global skills and experience backing them.In our current edition, we have featured a list of "10 Best Startups in Online Game Development". The list is an insight about such innovative start-ups that are working to craft a go-to-market strategy for competitive genres, creating niche games and with tactful use of digital marketing are aiming to capture the market.Do let us know your thoughts.Nandini MukherjeeManaging EditorOnline Gaming Startups are Reacting more to Technology Trends and Adopting Innovative SolutionsEDITOR'S NOTEsiliconindia
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