APRIL 20224The fashion industry is one of the constantly evolving and innovative industries. Seasons change. Tastes transform. Fads come and go. It's not just a matter of style. Digital innovation, rising globalization, and changes in consumer spending habits have catapulted the fashion industry into the center of seismic shifts. And the unpredictable nature of the industry is one of the primary reasons behind the growth of online fashion startups. Even though the accelerated retail apocalypse caused by the coronavirus - meant there was only one option ­ ecommerce, the fashion segment is still more unpredictable than ever. In the arena of startups, where all other industries are coming up with innovative ideas, online fashion startups are heading the race. Online fashion startups have made the industry more flexible and approachable. Sustainable, innovative, and circular ideas are the root of many online fashion startups. The business models focus on significant factors such as good connectivity with top fashion brands, retailers, shops, and stores worldwide and make their products available online. Another factor would be providing a platform to micro-influencers and small business sellers. Hence, the business of fashion is more than big; it's the biggest of the big and one of the highly competitive industries. Indeed business models evolve with time, and the reasons would be changes in the market, the advent of technology, and the emergence of new exciting trends. Yet online fashion startups are making a breakthrough in the trends of startups.Do let us know your thoughts. Emmanuel Christi DasEditoreditor@siliconindia.comFashion Startups Making Headway in the Startups PyramidEDITOR'S NOTE Vol 8 · Issue 01 · APRIL 2022 Publisher Alok Chaturvedi Special Editor Emmanuel Christi Das Editorial Team Komal Banchhor Akansha Chak Shiwani Pradhan Srabani Ganguly Sales & Marketing Shashi Ranjan Editorial Queries editor@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@siliconindia.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualiser Prabhu Dutta A.R.N Ray VP Sales & Marketing Rohit Kumar siliconindiaEditorial
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