siliconindia | | November 20219know-how to get the attention of your desired investors. Furthermore, direct messages are also powerful when you're seeking financial aid. You can reach-out to suitable investors through their social platforms, making it easy to connect and pitch your business idea. Get Your Products & Services NoticedWhat many greenhorn entrepreneurs fail to acknowledge is that having a good customer base reduces the reliance on investors. For this reason, getting enough notoriety for your products will place you in a better position for sourcing outside funding. Moreover, given that investors are just as eager to make money as entrepreneurs, they're more likely to get behind a business with a considerable client base. Attending & Participating in Corporate EventsBrand awareness is paramount to get more traction for your business and attract investors and customers alike. Therefore, bagging a suitable investor is mainly pegged on getting noticed by them. Attending and participating in corporate events is perhaps the most sure-fire way to achieve this. Such functions will provide you with an opportunity to interact with potential investors and pitch your business idea. You can also go the extra mile and attend functions that may attract potential investors, even if they're not formal. Make Use of Startup AcceleratorsAnother great way to find investors for your business is by signing-up for a startup accelerator program. In simple terms, a startup accelerator program helps budding entrepreneurs build solid startups through mentorship and other assistance. There are plenty of startup accelerator programs that accept serious entrepreneurs. Although you need to be accepted into such programs, the benefits are well worth the effort. Typically, after attending such programs, you'll have an opportunity to pitch your business idea to a group of investors. If you're accepted to join a startup accelerator program, you'll be well equipped to handle investor pitches and presentations. Try A Different ApproachWhile most investors are usually genuinely interested in your business, the bottom line is their ultimate consideration. For this reason, instead of cold calling investors and begging for financial aid, you can try a different approach. For instance, you can choose to ask for advice as a hopeful entrepreneur. Doing this will help you build a relationship with the potential investor before you pitch your idea. BloggingAlthough many people are aware of the power that blogs and websites have, not many people are harnessing it. One way of doing this is blogging about your business and the thought process behind every choice you make. Doing this will enable potential investors to understand your business. Another way is by interacting with blogs made by these investors or engaging with them in blogs that they follow. Such an approach will help you slowly gain their interest before you can pitch your business venture. Pitch Your Return on Investment (RoI)When looking to win over investors, you need to sell them your idea. One of the most effective ways to do this is by explaining how your investors will personally gain from funding your project. While it's tempting to want to talk about your business in length, it would be more productive to tell the investors what is in it for them.
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