DECEMBER 20194The overall beauty business in India is growing rapidly with the cosmetics market growing at 15-20 percent annually. The retail beauty and cosmetics market in India currently estimated at USD 950 million is pegged at USD 2.68 billion by the year 2020. The beauty care market is likely to become the main contributor to the growth of Indian wellness industry primarily consisting consists of salons, cosmetic products, cosmetics treatment centres and cosmetic products. The emergence of e-commerce, home delivery and digital marketing: various small and big independent beauty companies have made a sudden influx. Through popular social media platforms headed by the likes of Instagram, the awareness of advanced beauty products has exploded. These products are generally high priced and deliver increased value in terms of efficacy, safety and consumer experience.Seizing the opportunities, various online beauty commerce platforms have sprung up and are driving sales of these advanced products with enhanced content delivery, customer education of the product offering and benefits helping several premium international brands make it big in India. These new players have identified the market and are making swift inroads into the online space. Also, various startups in this domain have seen double the number of investments as compared to last year. Speaking in terms of numbers, the investment in the beauty and cosmetics field reached a gross $108 million in the year 2019, which is shockingly high as compared to $51 million in 2018. Not only this, the sheer numbers of deals and contract signed have reached up to twelve as compared to seven in the previous years.Witnessing such advancements, we have featured a list of "10 Best Online Beauty Startups" in our current edition. The list consists of startups that shows a lot of capabilities and is currently showing much winsome potential. Nandini MukherjeeManaging EditorBeauty Startups are Embracing the Premium Online SpaceEDITOR'S NOTEVisualisers S Sivasankar Mohana Krishnan siliconindiasiliconindia Vol 5 · Issue 6 - 3 · December 06, 2019 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Aparna Roy Monica Pallavi J Riya Sethi Sales & Marketing Madan D S Tapas Mallick Editorial Queries editor@startupcity.com To subscribe Visit www.siliconindiamagazine.com/subscribe Cover price is ` 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalSr. Manager Sales & Marketing Virupakshi Pattar
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