NOVEMBER 20189Service Industry is all about the contribution of individuals and intellectuals. Almost everyone can agree that business productivity can be traced to an organization's ability to successfully execute an overall strategy. Businesses need engaged and highly productive and creative employees executing on goals that are aligned with the organization's strategic objectives.Execution is the key to a successful business. The steps to maximize business productivity for greater execution on strategic goals would be by knowing that your business alignment and people performance are working at optimal levels leading to the best possible results. Generally speaking, employees wish to be appreciated for their effort and hard work. Productivity softwares can bridge the gaps in communication and convey to each member of the team that they are valued. With people working at their highest capabilities and the business being aligned from top-to-bottom, you will be creating a workforce that is engaged and productive. Feeling valued is the key to employee loyalty which leads to greater business productivity. The entertainment industry has a very creative and dynamic approach through which they motivate their employees. The media and entertainment companies have a vibrant work culture wherein they organise various employee participation programs keeping the fun element alive. Employers celebrate birthdays, festivals like Navratri, Diwali, New Year and others. They also undertake initiatives to reward the employees in a timely manner. Special care is taken for the women employees by allowing flexi-timing, maintaining crèche facilities, work from home, etc. They depute employees for on-site and off-site training programs thereby providing a better learning exposure.The learning process for an individual never ends, which mandates for the constant learning programs to be developed. This becomes important for the entertainment industry where the technological and consumer behavioral changes are rapid. Likewise, every employer should keep a track of the latest technical developments in their business favor and organise training sessions in connection with that. It is essential for leaders to act as a professional and a well-qualified trainer, who can guide on various prospects associated with newer technologies. This will enable the employees to stay abreast of the efficient workflow procedures and adopt them on requirement. Also, it is essential for the employers to assist employees in gaining knowledge regarding their profession for improvising on efficiency. It is essential for leaders to act as a professional and a well-qualified trainer, who can guide on various prospects associated with newer technologies
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