APRIL 20208hen it comes to Virtual Reality, it's not all fun and games, even though this technology has some serious business applications. The world is filling up with more and more VR gog-gles for immersive experiences. Augmented Reality hardware and software is aimed at selling the most challenging environments and can be put to work in industrial, enter-prise and automotive operations. Any proj-ect, be it creating a smart city or making your industrial operations visible through a more progressive tool-like augmented re-ality is to bring background information to the fore. AR can also help visualising real 3D mod-els at a true scale, and thus needs accurate data fed into it. With the roll out of high-speed broadband, virtual reality has come to life in our smartphones. You can now shop for clothes online in digital stores, real es-tate with a virtual tour of the house laid out for individual purchase experiences and even enjoy virtual street maps through your glasses without having to refer to your phone. Social Media players like Facebook and Snapchat are also vying positioning in this space in addition to existing players like Apple and Google. All the while, the technology community is also putting their heads together to understand how AR can be put to use in our daily lives - work and personal, because many industries are already experimenting with the short term benefits of AR in their own space.Small Businesses Leveraging Big ThinkingVirtual Reality and Immersive Experience technologies go beyond just consumer enter-tainment - it has tangible business benefits. By the end of 2018, more than 800 million smart-phones are predicted to have both an Oper-ating System with dedicated AR support and sufficiently powerful hardware (CPUs, GPUs, DSPs and neural chips) to power them. Dis-crete app revenues for AR content and devices are expected to be under $100 million globally in 2018 (Gartner). Even Facebook's Mark Zuck-An independent marketing consultant, Indraneel serves corporations in areas like customer acquisition and stake holder narrativesCONNECTING THE BENEFITS OF ARTIFICIAL REALITY & VIRTUAL REALITY IN BUSINESS & OPERATIONSBy Indraneel Ganguli, Senior VP ­ Marketing, Tech MahindraIN MY OPINIONW
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