NOVEMBER 20194Marketing has changed more in the last five years and the rapid progress doesn't show any signs of slowing down. Visibility is one aspect of marketing that won't change regardless of the year. Marketing before and after a digital transformation revolves around how customers see any business. As digital trends evolve every year, marketers are aware of the changes to easily adapt to emerging technologies and stay ahead in the market. Big data, AI automation, immersive technologies and smart tech are changing the way brands analyze customer data and interact with their audiences who are getting savvier and expect a truly personalized experience. Startups in this context have recently gained wider recognition. To stay ahead of the curve and increase conversions, startups give direction, meaning and structure to business plans and are a key driver of growth. They meticulously use digital platforms to create a substantial following around their interests, thoughts, or personalities. As innovations in technology and ideas come forward, there are trends such as conversational content - particularly audio and video content like voice search and live videos which marketers can explore to improve consumer interactions and brand awareness. Mumbai has been home to such start-ups. Ranked 3rd in India and 32nd globally, Mumbai with major fin-tech innovations happening in the city and with increasing co-working spaces along with government supporting startups has certainly become an attractive hub for startups.Understanding the potential, we have come up with a list of "10 Most Promising Mumbai Marketing Startups" in our current edition. These start-ups are creating deep impressions and making the businesses, even more, worthy. While marketing is becoming increasingly complex, these startups are keeping their eyes on emerging technologies, methods and patterns to win over.Nandini MukherjeeManaging EditorNew Marketing Strategies Are Focused On Emerging Technologies, Methods And Patterns!EDITOR'S NOTEVisualisers Veena R Piddannavar Suanya siliconindiasiliconindia Vol 5 · Issue 5 - 1 · November 01, 2019 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Aparna Roy Monica Pallavi J Riya Sethi Sales & Marketing Madan D S Garima Anand Editorial Queries editor@startupcity.com To subscribe Visit www.siliconindiamagazine.com/subscribe Cover price is ` 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalSr. Manager Sales & Marketing Virupakshi Pattar
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