MARCH 20174As companies are seeking opportunities to penetrate the market with new smart gadgets, the world is beginning to witness the changing trends in mobile application development. On the global front, the industry has surpassed human expectations, creating blockbuster apps waiting to hit the mobile screens worldwide. Over the last few years, mobile apps have become an integral part of many leading businesses across the globe in different ways. Some of the most successful brands and companies in the world have their own mobile apps that are used to achieve objectives ranging from product enhancements and customer services to mobile marketing and customer data collection. The increase in smartphone users (expected to reach 340.2 million by the end of 2017) only means that more businesses will consider creating their own mobile apps in the coming days. As a business owner, one can't be missing out on this growing market segment.Mobile devices today are undeniably changing the way businesses work. There are plenty of businesses out there that is now catering to mobile devices. In order to satiate the needs of customers, businesses have to compete with others and need to come up with the different ways to please the customers. Mobile applications seem laden with potential for both the large businesses and the small businesses in their own particular and prominent ways. A well envisioned, structured and robust mobile application can very well prove to be the boost up and take the business to the next level. To help businesses to conveniently choose the perfect professionals, who will in turn help them to provide risks-free mobile apps to their customers, our current edition identifies "10 Best Mobile Application Startups." These startups design user friendly and easily accessible apps to help businesses to reach out to more customers.Do let us know your thoughts.Nandini MukherjeeManaging EditorEmbrace the Mobile AgeEDITOR'S NOTE Vol 2 · Issue 10 - 2 · March 24, 2017 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Pooja Devi Sujith Vasudevan Pushpita Das Sales & Marketing Ashu Sethi Garima Anand Editorial Queries editor@startupcity.com To subscribe Visit www.startupcity.com/subscribe Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2017 Siliconmedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran Perumal Sr .Visualiser Maitreyee Visualiser Manjunath Sheethal M S Sr. Manager Sales & Marketing Amrit Singhsiliconindia
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