MARCH 2017194. Making Users Experience Easy (or Precise Navigation)Every app designer tries to put his/her heart and soul in combining all the elements of the product and produces a sublime interface for users to use in app. However, sometimes a simple interface may also get complicated for the user to navigate and find the right thing which violates the purpose of app. This leads to negative reviews which will hurt the number of downloads you get on your app.Try adding helpful tips and tuto-rial instructions in your app. Features like prompt support always work out for first time users of app. Always add icons and thumbnails that would gen-erally improve the user's experience and enhance their navigation ability.5. How to Reach the Target Audience (App Marketing)Startups have a great challenge when it comes to pushing their app in the market. Competition is very high and tough, considering that there are other app developers with a bigger budget and market experience.ASO (App Store Optimization) has really evolved over a period of time and its importance can't be denied when a startup is ready to launch their app. Including all the information from the marketing research like niche audience, best-selling products etc., you can leverage them in your promotions and advertising. You could also utilize online platforms that market apps. An example is Appscend, Smore and so many others.Apart from just discussed chal-lenges, most startup apps also face the challenge of ensuring that their devel-oped app performs well for the benefit of the user.· An app that runs without crashes.· App bugs are diagnosed and resolved in quick time.· Consumes mobile battery as low as possible.· An app that has lots of visual effects that flood the cache or has a lot of integrating features might have a problem performing well on older versions.Once you have crossed this hurdle, you will have the most valuable assets in creating an excellent mobile app.The best way to deal with startup challenges is to stay updated with the latest market trends and then work towards the same to ensure that you are equipped with all the resources to handle them. However, you might not face all the challenges and difficulties that I have mentioned above but the task is not that easy as it seems like. Not only startups but giant corporations also face many similar challenges while launching their app. Before getting all the credibility and the popularity from user's end it is also very difficult for them to survive in this competitive market but this not the excuse for not launching your own product or app in the market. Applying right strategy, and relevant experience, you can create an app that will have all the relevant or unique features that will make it hit in the market. ASO (App Store Optimization) has really evolved over a period of time and its importance can't be denied when a startup is ready to launch their app
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