siliconindia | | December 20188IN MY opinionBy Neil Hampshire, SVP & CIO, ModusLinkModusLink is an integrated provider of supply chain & logistics solutions to the world's leading companies in consumer electronics, communications, and many other industry verticals.W hen Ancient Greek philosopher Her-aclitus now-famously noted that `change is the only constant in life,' he couldn't have possibly known how much that statement would resonate thousands of years later.Some may argue that we're in a greater stage of change than ever before: consumerism, global-ization and technology are driving dramatic shifts in our world every day. The global population has grown from one billion people to seven bil-lion in just 200 years, and there has been more information generated in the last 10 years than was accumulated in the entirety of human history before that. The rise of the IoT will only increase the rate at which information and data is created, with Gartner predicting 27 billion IoT devices in use around the world by 2020. This constant state of change is having a di-rect influence on the manufacturing and logistics industries--requiring a new supply chain that not only responds to, but is optimized for, a smarter data-driven world. As technologists, it's our job to help successfully usher in this change by turn-ing it into business opportunity. Embrace the End-To-End Value ChainToday's supply chain is much different than it was just 10 years ago. The traditional view of the supply chain that encompassed common 3PL functions like procurement, manufacturing, dis-tribution and delivery overlooks wide swaths that are present in what organizations need today. For example, managing access to and monetizing software on a piece of hardware long after it's been put into customers' hands or handling the influx of returns that now happen as more con-sumers shop online are two common needs today that barely existed just 15 years ago.While digital and physical supply chain ser-vices have traditionally been separate, a number of technology advancements in the IoT, big data and robotics sectors, among others, are driving in-novations that are eradicating the digital/physical border. When you embrace the digital and phys-ical supply chain as a single entity, it transforms into a true value chain. The two modes of supply TURNING CONSTANT CHANGE INTO BUSINESS OPPORTUNITY: THE ROLE OF IT IN THE MODERN DAY SUPPLY CHAIN
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